关键词:
大数据杀熟
价格歧视
互联网平台
摘要:
在信息化与数字化高速发展的今天,大数据已成为推动社会进步与经济发展的重要力量。然而,随着大数据技术的广泛应用,大数据杀熟的现象逐渐被大众认识。互联网平台利用大数据算法针对不同用户群体进行差异化定价以谋求利润最大化,这种价格歧视的行为引起争议与关注。本文旨在通过经济学视角探讨大数据杀熟的特征及表现形式,找到致使平台杀熟行为成功的深层原因,并提出有效规制大数据杀熟行为的政策建议,为构建更加透明、公开、可持续的数字市场环境提供有价值的参考。In today’s era of rapid development in information technology and digitalization, big data has emerged as a pivotal force driving social progress and economic growth. However, with the widespread application of big data technologies, the phenomenon of big data price discrimination has increasingly come under public scrutiny. Internet platforms leverage big data algorithms to implement differential pricing strategies tailored to different user groups, aiming to maximize profits. This form of price discrimination has sparked controversy and attention. This paper aims to examine the characteristics and manifestations of big data price discrimination through an economic lens, identifying the underlying reasons that enable platforms to successfully engage in such practices. Furthermore, it proposes effective policy recommendations to regulate big data price discrimination behaviors, thereby contributing valuable insights for fostering a more transparent, fair, and sustainable digital marketplace.