关键词:
乡村振兴
农产品
网络营销
水城红心猕猴桃
摘要:
在乡村振兴战略特别是数字乡村建设的背景下,农产品的网络营销逐渐成为推动农村经济发展的重要力量。但是,随着互联网技术的不断发展,农产品网络营销在服务平台、品牌质量、物流设施等方面存在一些问题和不足。为了推动乡村经济的高质量发展,农产品网络营销中存在的问题亟待改善和提升。水城红心猕猴桃是助力贵州省六盘水市水城区脱贫的特色农产品,本文以水城红心猕猴桃为例,结合理论与实际,分析该产品的网络营销现状及其中存在的问题,并提出针对性的改善对策建议,以期能够优化水城红心猕猴桃产品的网络营销策略,提高水城红心猕猴桃的市场竞争力,促进当地经济的可持续发展,进而探索电子商务助力乡村振兴的实践与理论经验。Under the background of the rural revitalization strategy, especially the construction of digital villages, the online marketing of agricultural products has gradually become an important force driving the economic development of rural areas. However, with the continuous development of Internet technology, there are some problems and deficiencies in the online marketing of agricultural products in terms of service platforms, brand quality, and logistics facilities. In order to promote the high-quality development of rural economy, the problems existing in the network marketing of agricultural products need to be improved and promoted. Shuicheng red heart kiwifruit is a characteristic agricultural product that helps the Shuicheng district of Liupanshui City, Guizhou province get rid of poverty, this paper takes Shuicheng red kiwifruit as an example, combines theory and practice, analyzes the current situation of network marketing of this product and the problems existing in it, and puts forward targeted improvement countermeasures and suggestions, in order to optimize the network marketing strategy of Shuicheng red kiwifruit, improve the market competitiveness of Shuicheng red kiwifruit, and promote the sustainable development of local economy. Then explore the practical and theoretical experience of e-commerce to help rural revitalization.