关键词:
电子商务
网络营销渠道
策略研究
摘要:
电子商务借助移动通信技术等电子工具,向消费者高效传递商品和服务,其核心在于优化线上交易流程以及科学管理渠道。网络营销渠道具有订货、结算、配送等功能,能够有效支持供应链的高效运转,帮助企业精准触达目标客户并提升品牌效应。本文分析网络营销与传统直销的差别,概述网络营销渠道的不同类型,并提出建立跨境电商平台拓展国际市场、发展社交电商模式提升用户互动等策略,旨在进一步增强企业在数字化经济中的持续竞争力。With the help of mobile communication technology and other electronic tools, e-commerce efficiently delivers goods and services to consumers, the core of which is to optimize the online transaction process and scientific management channels. Network marketing channels with ordering, settlement, distribution and other functions, can effectively support the efficient operation of the supply chain, help enterprises to accurately reach the target customers and improve the brand effect. This paper analyzes the differences between network marketing and traditional direct selling, summarizes the different types of network marketing channels, and puts forward the establishment of cross-border e-commerce platform to expand the international market, the development of social e-commerce mode to enhance user interaction and other strategies, aiming to further enhance the sustainable competitiveness of enterprises in the digital economy.