关键词:
B2B e-commerce
e-readiness
Expert reviews
Face validity and content validity
Small medium enterprise
摘要:
This paper seeks to contribute to the development of inter-organizational or business-to-business (B2B) e-commerce readiness model for Small and Medium Enterprises (SMEs), which focus specifically on the validation process of e-readiness assessment indicators. The model and tool developed in this research are multidimensional constructs composed of theoretical dimensions that capture key elements involving individual, organizational and environmental aspects of B2B e-commerce. Drawing on mixed methods approach of sequential exploratory strategy, this study adopted the face validity and content validity approach to evaluate and validate the effectiveness of the survey instrument. The survey instrument is used to assess the organization ecommerce readiness. In-depth semi-structured interviews were conducted with sixth experts from various organizations who had extensive knowledge on inter-organizational e-commerce theories and practices. The results showed that experts generally agreed on the appropriateness of various e-readiness indicators. Based on the comments and recommendations from experts, the pool of items associated is refined and restructured. © Mohd Shanudin Zakaria and Norjansalika Janom, 2011.