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关键词： 企业   电子商务   组织模式  

摘要： 电子商务,它绝对不是一个可以随意开通的买卖渠道,而是一个政策性和实战性的改变和替代,电子商务将逐步改变企业的经营方式和模式,从而提高企业的生存能力和企业的竞争实力。电子商务的积极运营,要求有更新、更好、更先进的网络新型的企业购销模式。本文主要阐述企业电子商务运作及其组织模式。

关键词： 电子商务物流管理   课程改革   实践   探索  

摘要： 针对目前市场对电子商务高技能人才的实际需求,根据电子商务专业的培养目标,结合我院《电子商务物流管理》精品课程建设的实践,对《电子商务物流管理》的课程定位、课程内容、教学模式、教学方法等方面的改革进行了全面总结。

关键词： 电子商务   运营管理   应对措施  

摘要： 本文基于工作经验,分析了电子商务运营管理的现状,指出了电子商务运营管理中存在的一些问题,并着重介绍了加强管理方法研究,改进运营模式,培养创新能力积极实践等多种应对措施及其具体运用。希望给相关人员一些启迪和思考,在这方面深入探索和研究,积极进行电子商务运营管理方案的研究以推动电子商务的快速发展。在日趋激烈的商业竞争中积极发展电子商务已经成为企业提高自身竞争力实现现代企业商业发展的重要方式。所以加快电子商务运营管理方案研究是势在必行。

关键词： Application capability of e-business   e-Business success   e-Business service capability   IT-enabled collaborative advantage   Organizational performance   China  

摘要： Previous research efforts suggested that firms' overall e-business success tends to deliver greater organizational performance. However, few researchers examined how a firm leverages e-business investment to gain greater e-business success. Even fewer researchers investigated the different impacts of different levels of e-business success on organizational performance. This paper addresses two questions: (1) what capabilities influence a firms' ability to build e-business success and enjoy greater organizational performance, where firm-level e-business success is measured by e-business service capability and IT-enabled collaborative advantage;and (2) whether the two ways of measuring e-business success result in different impacts on organizational performance? We propose that a firm's application capability of e-business involving systems development and systems usage is positively related to a firm's overall e-business success, thus having a positive impact on organizational performance. We use survey data from 152 Chinese manufacturing firms and their B2B e-business systems participants to test our theoretical hypotheses and proposed model. The findings suggest that both systems development and systems usage have significant and positive impacts on e-business service capability, which in turn leads to greater IT-enabled collaborative advantage. This finding could be translated into the important role of a firm's application capability of e-business on e-business success. It is concluded that the application capability of e-business acts as one of the main mechanisms through which the e-business investment leads to greater e-business success. We also find that IT-enabled collaborative advantage, compared with e-business service capability, has a more significant and greater impact on organizational performance. This study extends prior e-business success research by opening up the 'black box' between a firm's e-business investment and its e-business success, and by

关键词： 电子商务   物流   物流管理  

摘要： 电子商务作为一种新的模式得到了快速发展，但物流问题始终制约着电子商务的发展，本文分析了我国电子商务物流的现状及其存在的问题，并给出了解决物流问题的对策。

关键词： 物流管理   管理系统   电子商务  

摘要： 在经济全球化的带动下,物流管理必定走向全球化,这也是电子商务时代为物流行业所带来的发展契机。物流业作为一个服务产业,其目的就是为了降低成本,提高效率,创新服务。如何实现这一目标,靠的是科学技术。世界物流业从传统物流到实物配送物流,到综合物流,再到供应链管理,依赖的也是科学技术。

关键词： Organizational e-commerce self-efficacy   Organizational factors   Organizational flexibility   Organizational tendency change  

摘要： E-commerce is used as one of the most important aspects of innovation in business processes which performed by organizations and many companies in the world. Insurance industry as one of the major economic function plays a vital role in improving and promoting economic indicators. Therefore by adopting methods and factors and ranking them, an important role will be created in the development of insurance industry. The aims of this study are attempting to analyze organizational factors affecting the e-commerce application to identify and rank them in the insurance industry. For this purpose, based on previous research and literature study related to the topic components of organizational ecommerce self- efficacy (OECSE), organizational flexibility (OF) and organizational tendency change (OT) are intended to adapt as constitute components of research model, and by using of questionnaires that designed to collect insurance industry expert opinions, these factors were evaluated and ranked. © EuroJournals Publishing, Inc. 2011.

关键词： 电子商务   物流管理   发展现状   应对方案  

摘要： 电子商务的迅猛发展对中国传统物流企业的销售模式、贸易渠道有着巨大的冲击,为置身于电子商务境况中的中国物流管理在带来机遇的同时也使其面临着很大的挑战。本文将在理性分析电子商务环境下物流企业管理的发展现状及发展中出现问题的基础上,来探析基于电子商务的物流管理应对方案及其未来发展前景。

关键词： 电子商务   营销   战略  

摘要： 本文浅谈了电子商务营销的演变,并详细的分析了电子商务战略实施的常见问题和主要对策。

关键词： 电子商务   网络交易安全   安全管理策略  

摘要： 随着互联网技术的蓬勃发展,基于网络和多媒体技术的电子商务应运而生并迅速发展。而网络交易安全问题则成为电子商务发展中的一个关键性问题。网络交易安全涉及社会的方方面面,不仅仅是一堵防火墙或是一个电子签名就能解决的问题。需要有综合的网络交易安全管理策略。