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关键词： 电子商务战略   战略分析   模式选择  

摘要： 电子商务战略是企业获得持续竞争优势的关键,然而,现有的战略管理理论无法有效指导电子商务战略的形成、实施和控制。本文讨论了电子商务对战略环境的影响,分析和总结了现有电子商务战略管理的主要成果。针对电子商务战略形成的特点,提出了"战略分析、模式选择与创新、战略评价与控制"为核心的企业动态电子商务战略管理一体化分析方法。

关键词： ELECTRONIC commerce   VIRTUAL communications   MOBILE businesses   ORGANIZATIONAL structure  

摘要： The author comments on the relationship between electronic commerce and virtual organization (VO). He believes that a salient part of e-commerce is organized through VO which he considers a powerful factor. He adds that VO can be understood in terms of interorganizational electronic network which renders non-standard products. Lastly, he points on the different aspects of the relationship between the two by citing examples of supply chain and mobile teen consumer and prosumer.

关键词： e-business   information systems and organizational change   structuration theory   case study  

摘要： Although e-business is a familiar part of the organizational landscape, its implementation remains a problem for large traditional organizations. This paper argues that the pervasiveness of e-business calls for the adoption of an organizational change perspective to study its implementation. Using structuration theory, the paper analyzes a detailed case study of the implementation of a major e-business initiative in a traditional automotive manufacturer. It shows how a combination of structural contradictions and unexpected consequences derailed the initiative.

关键词： 电子商务   营销管理   变革  

摘要： 电子商务的产生和发展对企业的市场营销活动产生了巨大的影响,企业的营销管理也发生了前所未有的变革。本文分析了电子商务模式下企业营销管理在营销对象、营销策略理论基础、营销渠道模式、营销组织结构形式、沟通模式及营销管理机制等方面的变革,希望企业能迅速捕捉到营销管理变革的新趋势,开创企业营销管理新局面。

关键词： 电子商务   战略   降低成本   阶段  

摘要： 电子商务是商务活动主体在法律允许的范围内,利用电子手段和其他客体要素所进行的商务活动过程。电子商务呈加速发展态势,在不成熟和高速变化中展开,与传统商务并不矛盾,在总体上具有开放性、创新性、易变性的特点。低成本战略是企业发展电子商务基本竞争战略之一,主要包括可降低采购成本、降低服务成本、降低信息处理成本、降低营销成本及降低生产成本。此外,电子商务发展需要循序渐进,在企业e化的过程中,可把企业电子商务开发和应用分为四个相互关联的阶段,即打基础阶段、信息孤岛整合阶段、企业内部信息化阶段及电子商务阶段。

关键词： 物流   电子商务  

摘要： 分析了电子商务对物流及其管理的影响,并对电子商务和物流的关系提出了自己的见解。

关键词： 电子商务   物流模式   物流一体化   第三方物流  

摘要： 随着电子商务的迅猛发展,物流业被提到了前所未有的高度,但我国物流发展的现状却成为制约电子商务发展的瓶颈。本文分析了当前电子商务物流管理的现状,阐述了物流一体化和专业的第三方物流的发展,并提出了适合中国国情的综合物流代理模式。

关键词： 电子商务   新型组织   变革  

摘要： 为适应电子商务的发展,企业有必要改革现有的不良组织结构,建立一种新型的组织结构,从而有利于信息的高速传输与交流,有利于企业内部资源整合,有利于企业外部资源的利用,有利于企业实现利润最大化,保证企业灵活、快捷地应对快速变化的电子商务环境,从而在市场经济大潮中保持企业的核心竞争力。

关键词： electronic commerce   diffusion model   cellular automata   maturity level   opinion dynamics  

摘要： The focus of the research is to study the dynamics of electronic commerce propagation caused by organisational characteristics in small organisations. A model of opinion dynamics and verbalisation process for studying the receptivity of electronic commerce in small organisations in Slovenia is proposed. The methodology is based on cellular automata approach, diffusion theory, small organisations characteristics and studies on factors affecting electronic commerce introduction and usage in small organisations. The decision of an organisation whether to adopt electronic commerce or not is based on its attitude towards electronic commerce and impressions gathered from interactions with other organisations. Different characteristics of organisations were defined according to the data gathered by interviews and a survey. Several types of electronic commerce diffusion dynamics are evident from the data gathered. The most likely scenario of electronic commerce diffusion among small organizations in Slovenia predicts a decrease in organizations that are less mature in e-commerce and the increase in more mature organizations by 6-8% by the end of year 2006. (c) 2006 Elsevier Inc. All rights reserved.

关键词： e-commerce   supply chain management   inventory   e-logistics  

摘要： Across many industries, e-commerce generates substantial modifications in supply chain structures. The aim of this article is to assess different forms of existing organizations when a store-based sales network coexists with a web site order network. Three main organizational models can be detected: "store-picking", "dedicated warehouse-picking" and "drop-shipping". We use a "newsboy" order policy model to compare the advantages of these different models and to note the impact of some parameters on inventory and flow management policies throughout the supply chain. Several effects are presented, particularly those linked to the size of the Internet market in relation to traditional market size and market demand hazards.