摘要:
Businesses will show how they are managing their public image with e-business projects this week at the three-day Internet World conference in London. 'Computer Weekly,' spoke to some of the companies making presentations at the Internet World Conference about promoting their brand, improving online communication and retaining customers without a huge marketing budget. Royal Mail will reveal that a new extranet has enabled it to manage its brand more efficiently—a key requirement with hundreds of people involved in the production of items carrying and representing the Royal Mail brand every day. Virgin Trains will be outlining how a content management system on its new dedicated media Web site improved internal efficiency and communication with journalists. Online travel site aggregator *** will reveal how it has become one of the top five travel Web sites with 1.3 million unique users without a huge spend on marketing—a reversal of the usual Internet model.