课程文献中心 更多>>

关键词： Neo-institutionalism   Moral legitimacy   Pragmatic legitimacy   E-Commerce   Legitimizing narratives   Fashion  

摘要： This paper examines the process by which two types of online fashion organizations, E-Commerce and Social Commerce, achieve moral and pragmatic legitimacy in the institutional field of fashion. Drawing on a three-year participant observation with one of the largest E-Commerce fashion companies and on interviews with executives in other E-Commerce and Social Commerce organizations and with fashion brands in New York and Milan, I observe that E-Commerce and Social Commerce companies engage in a mechanism for gaining legitimacy that involves three components and combines their moral desirability with pragmatic influence. E-Commerce and Social Commerce companies gain moral legitimacy by developing legitimizing narratives that project an alignment between their desired cultural identity and technical skills to fashion companies. E-Commerce and Social Commerce companies then move to achieve pragmatic legitimacy by transforming their moral narratives into codified, acceptable commercial practices. Finally, E-Commerce and Social Commerce companies develop a specific type of pragmatic legitimacy, called influence legitimacy, by developing lobbying tactics engaged with producing long-term impact on the online practices of established fashion companies. The paper concludes with implications for future research on legitimacy using a neo-institutional framework. (C) 2016 Elsevier B.V. All rights reserved.

关键词： 电子商务   中小企业   营销管理   对策建议  

摘要： 随着电子商务的不断发展,其对经济社会各行业的发展都产生了极大的影响。当前,我国中小企业的营销管理工作必须要以电子商务发展为导向,全面提升营销管理水平。但是,在电子商务背景下我国中小企业营销管理还存在很大的问题,严重影响了我国中小企业的营销管理。本文主要对其当前存在的问题进行分析,并提出相应的对策建议,以全面提升中小企业在电子商务背景下的营销管理能力,促进中小企业的健康发展。

关键词： 电子商务环境   物流管理   经济社会   经济模式   服务内容   内在价值   技术含量  

摘要： 随着经济社会的飞速发展,电子商务已经成为了一种新型的经济模式.借助于这种形式,物流管理覆盖的服务内容、技术含量也在拓展.本文针对电子商务环境下的物流管理的内在价值、具体含义、常见问题进行研究.

关键词： 电子商务   人才孵化基地   运营管理  

摘要： 东莞市是我国传统制造业强市,具有广深线上独特的地理位置优势,近两年也吸引了诸如华为、阿里巴巴、东莞等知名电商企业项目落户东莞,一大批极富特色的电子商务创业产业园相继运营并取得良好的效果。一边是蓬勃发展的电商经济,另一边却是电商人才紧缺。就教育部公布的2015年最难就业的15个专业,电子商务专业名列其中,这意味着市场出现了"人才紧缺"和"就业难"的矛盾。这一对矛盾很大程度上应归结于职业教育与经济发展人才需求脱节,职业教育存在"学校教学课程设置与企业岗位能力需求脱节"的问题。为了适应新形势下电子商务企业对人才的需求,东莞市电子商贸学校建设并启用了电子商务人才孵化基地(以下简称孵化基地)。学校希望通过孵化基地,吸引多家知名电商企业进驻学校,以校企文化融通为核心,以专业文化建设为基础,企业全程参与教学,学校服务企业发展,实现"校企文化、课程设置、实训基地、评价标准"的相互对接、相互融通。通过孵化基地的运作,积极探索人才培养新模式,整合政府、行业、企业、学校的资源,为东莞乃至珠三角地区电子商务的发展培养人才。

关键词： Business Performance   Collaboration   Diffusion   E-Business   Mediation Test   Mediator  

摘要： This study empirically tests the joint impact of trust, e-commerce diffusion and organisational capacity and collaboration and investigates the effect of the interaction among them on business performance. Basing on the literature review and seven pilot case studies, this research conducted hypotheses and mediation tests for collaboration and e-collaboration in interactive with two facilitating roles from trust and organisational capacity on business performance. Data analysis is based on a usable dataset of 395 responses (valid response rate of 79%) collected from the perspectives of CEOs and senior managers in Wenzhou China manufacturing electrical industry cluster. This research is supported by Department of Education of Zhejiang Province Foundation (Y201328223) and Priority Academic Program Development of Zhejiang Higher Education Institutions -Business Administration. Results indicate that collaboration plays a full mediator between the trust and business performance, as well as between organisational capacities and business performance;and e-business diffusion not significantly affect the output of collaboration. This result may be rationalized by the inability of these organisations to nurture an e-business diffusion culture and organisational process effectiveness in making collaboration with their trading partners and the organisations do not give attention to the with partners. The empirical evidence from this research implied that, e-business facilitated business interactions require sound organisational capacities and trusted relationship in managing wide value-chain wide interorganisational collaboration.

关键词： 物流管理   电子商务   关系  

摘要： 经济全球化程度的不断加深和现代信息技术的快速发展,推动了物流管理与电子商务平台的出现及发展。物流管理与电子商务是新生事物,具有强大生命力和远大发展前途,存在独特的优势,对经济发展有着重要影响。本文将明确物流管理与电子商务的内涵与关系,并提出一些电子商务下物流管理的发展措施。

关键词： “一带一路”   电子商务   物流快递   企业动态联盟  

摘要： "一带一路"倡议贯通中亚、南亚、东南亚、西亚等区域,连接欧洲和亚太两大经济大区,倡议的实施将实质性地促进沿线国家经济繁荣与区域经济合作,尤其是跨境电商会有高速发展,也进而带动物流快递业发生质的飞跃。但由于我国物流快递业发展严重滞后,短期内制约快递业发展的爆仓问题,仍然是急需解决的发展瓶颈。电子商务快递企业动态联盟的构建研究,对于解决快递业发展中的爆仓问题有着重要的意义,其中动态联盟的组织模式设计是动态联盟构建中十分关键的问题。本文通过对物流快递业发展现状、存在问题、爆仓问题发生原因等分析的基础上,提出了物流快递企业动态联盟构建原则、构建流程以及组织模式,对于解决电子商务物流快递企业的突出问题指出路径。